Heineken has announced the appointment of Cindy Tervoort to the role of UK Marketing Director, following Jacco van der Linden’s promotion to Managing Director of Heineken’s operating company in China.
Tervoort will join in January from PepsiCo, where she is currently Head of Marketing, Cereals for the Western Europe & Africa region. She has been with PepsiCo for the past nine years and has held various senior roles including Marketing Director for Snacks in the Netherlands and Marketing Director for Cereals in the UK & Ireland.
Prior to joining PepsiCo, she held various marketing and sales roles during her 10 years at Unilever. She will report to David Forde, Heineken’s UK Managing Director, and will become part of the UK senior management team.
Forde said, “Cindy brings with her a wealth of experience, particularly driving growth and innovation. She arrives in our UK business at a very exciting time, as we continue to invest and innovate in our fantastic portfolio of cider and beer brands. I look forward to welcoming her into the team in January.”