BB Foodservice challenges market leaders with margin-boosting premium coffee range


BB Foodservice (the delivered wholesale arm of Bestway Wholesale) has launched a new range of quality coffees and beans that, at current prices, offers caterers a minimum saving per pack of between 11%–27% compared to the leading own-label coffee brand.

Dawood Pervez, trading director of Bestway Wholesale, said, “Customers now expect quality coffee wherever they are. But for caterers, quality coffee with a conscience doesn’t have to be expensive. The beans we use for our Essentially Café range have been sourced from some of the best-producing Arabica and Robusta regions in the world – delivering a silky taste and clean finish for customers and real margin opportunities for caterers.”

The new Essentially Café range includes:
· Fairtrade Original Ground – made from Arabica and Robusta beans sourced from Brazil, India, and East Africa
· Fairtrade Original Filter – made from Arabica and Robusta beans sourced from Brazil, India, and East Africa
· Italian Espresso Beans – made from Arabica and Robusta beans sourced from Brazil, India, and Central America (Highly commended by Foodservice Quality Food Awards)
· And Gourmet Espresso Beans – made from Arabica beans sourced from Brazil, Central America, East Africa, and Columbia

The coffees come in a variety of formats – from 65g filter sachets for percolators to 1kg pack of ground coffee and beans for cafetieres and bean to cup machines, for higher footfall premises.

Essentially Café is the latest extension of Bestway Wholesale’s award-winning Essentially Catering own label range which offers caterers fantastic value on over 300 ambient, chilled, fresh, frozen and professional cleaning products.