Futura Foods signs deal to supply Fairway Foodservice Group


The UK’s leading supplier of Mediterranean-inspired dairy products, Futura Foods, has signed a deal to supply the 20-strong Fairway Foodservice Group of wholesalers.

Futura is one of the largest suppliers of continental cheese to the UK and Ireland, including selected Greek, Cypriot, Italian, Spanish and Northern European cheeses from partner dairies across Europe. National Account Controller, John Steele has hailed the deal as a ‘key partnership’, describing the Fairway Group as the ‘perfect fit’ for his company’s range of products.

Steele said, “We’re delighted to link up with Fairway Foodservice, who can boast seriously strong UK-wide coverage and a keen focus on innovation. As soon as we met the Fairway team, we knew we were on the same page in terms of strategy and vision – it’s the perfect fit.

'The group’s customers can now look forward to an authentic and broad selection of some of the continent’s finest cheeses, we in turn look forward to working in close partnership with the group.”

Purchasing Director of Fairway, Steve Jeavons added, “At Fairway we are committed to offering quality, service and innovation. I’m convinced that working Futura will allow our Members to develop this very exciting and growing category. Futura’s focus on quality and inspiration make them a perfect partner for the group.”

Fairway Foodservice is a network of 20 independent food distributors servicing the catering industry throughout the United Kingdom, Eire, the Spanish Costas and Balearic Islands.