Proof Drinks secures distribution rights for French melon aperitif

Proof Drinks has acquired the UK distribution and marketing rights of Melonade, the artisan Provençale fruit aperitif. Part of the Ælred Spirits range, Melonade is crafted from select melons grown in the Provence town of Cavaillon.

The original melon distillation was first developed by French monks. Today, Melonade still use their recipe, and blend the aperitif in an abbey in the South of France.

The elegant, superior quality liquid makes the perfect base for a Southern French-inspired spritz. The ‘Melospritz’ is an alternative, sweeter take on the spritz trend: a combination of Melonade, prosecco and sparkling water, garnished with a lemon or orange slice. Melonade only contains 12% ABV, making it the perfect light drink choice for summer.

Melonade has won a myriad of awards for the excellent liquid. These include a Double Gold at the 2019 Berlin International Spirits Competition, Gold at the Berlin International Spirits Competition 2018, Silver at the San Francisco Spirits Competition 2018 and Bronze in London International Spirits Challenge 2018-2019.

Paul Ferguson, Founder & Director of Proof Drinks, said, 'We're thrilled to have Melonade as a part of our portfolio. The liquid is fantastic - it's no wonder it's award-winning - and the branding is so attractive and colourful. We're predicting the Melospritz is going to be the drink of the summer.'

Frederic Fichet, CEO of Eyguebelle, the owner of Melonade, said, 'I’m delighted to launch this partnership with Proof Drinks for the national distribution of our Melonade. This partnership is all about the product, sharing a common passion for authentic and craft spirits.

'We hope British customers will enjoy Melonade, its unique French taste directly inspired by the Sunny Provencal Lifestyle.”

Melonade will be participating at Imbibe 2019 at Stand C112.