Uncompromising, iconic and innovative – three of the values at the core of legendary rock band Motörhead, who now extend its brand beyond the stage and into a portfolio of unique spirits launching in the UK this month.
Motörhead has one of the world’s largest rock communities, but the band’s beverages are not just for the rock’n’rollers among us. Soon to launch in the UK, the Motörhead Premium Dark Rum, Motörhead Vödka and Motörhead Single Malt Whisky are set to make a bold impact on the beverage scene.
Each product has been crafted with the band’s signature charisma and attitude in mind. Aged for eight years in ex-bourbon barrels, the Premium Dark Rum originates from the Dominican Republic and is full-bodied with notes of chocolate, arrack and vanilla, with a spicy finish.
Pure and clean yet still complex, the Motörhead Vödka is smooth enough to drink solo over ice, yet still bold enough to stand out in the crowd when combined with your favourite mixer.
The Motörhead Single Malt Whisky is made in collaboration with Swedish whisky legends, Mackmyra, and their Master Blender, Angela D’Orazio. Matured in new American oak barrels for five years, the result is an easy to drink oaky and spicy whisky, with herbaceous aromas of tobacco and anise and character of citrus and almonds.
Sarah Gandy, Marketing Head of Marketing at Marussia Brands, said, “The team couldn’t be more excited to be working on the Motörhead brand. We feel that there’s an exciting opportunity to utilise the incredible distilling of Angela D’orazio skills with the rebel spirit of Motörhead in the bars of the UK and homes of the UK Rum, Whiskey and Vodka fans.”