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Greene King & Coca-Cola join forces again for Xmas nominated drivers campaign

This year, more than 1,000 of Greene King pubs will be taking part in the annual Christmas anti-drink drive campaign with Coca-Cola, by offering nominated drivers a free soft drink.

All drivers who are eating a main meal in pubs across the UK, including Hungry Horse, Fayre & Square and Greene King Local Pubs can enjoy a free soft drink.

Rooney Anand, chief executive for Greene King, said, “Thanks to tougher laws, safety improvements and education we have seen death rates caused by drink driving reduced by more than a quarter, and promotions such as our designated driver campaign can also have a positive impact on our customers’ attitude to drink driving.

“We pride ourselves on being a responsible retailer, not only during the festive season with the free soft drink promotion, but throughout the year with our Enjoy Responsibly programme.”

Drinks included in the offer are: 330ml glass bottle of Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, 275ml Appletiser and bottled water.