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Sydell Group to launch NoMad hotel brand in UK

The US hotel group, the Soho House & Co partner for The Ned, Sydell Group is to launch one of its brands in the UK.

With a critically-acclaimed hotel in New York, and two under construction in Las Vegas and LA, the NoMad brand will open in London with 100 bedrooms.

The company and Soho House & Co will be opening The Ned hotel in the City of London at the end of this month, offering 252 bedrooms, eight restaurants, a spa and members’ club.

Launched in 2005, the Sydell Group currently operates six hotels across four brands, Line, Freeland, Saguaro, and NoMad. There are a further six hotels under development.