Travelodge has today launched its new SuperRooms, bringing the 'premium economy' concept familiar to airline users to the UK budget hotel market. This new class of room, the first of its kind in the UK budget hotel market, dials up the comfort factor with a concept designed especially for business and leisure customers who want the extra choice of a more premium room.
The stylish SuperRoom has everything that you would expect from Travelodge but with lots of new additional creature comforts. It has been styled in a modern residential décor scheme, creating a home from home feel. It features a new dream-light colour scheme which includes tones of calming blue, warm beige and tranquil taupe, as well as blackout curtains, creating a relaxing atmosphere for a restful night's sleep.
The signature creature comforts in the SuperRoom include:
• Lavazza 'A Modo Mio' fresh capsule coffee machine to kick-start your day
• Hansgrohe Raindance 3-jet adjustable shower to leave you fully refreshed
• Multiple power and USB charging points at arm's length throughout
• Relaxing ambient LED mood lighting
• Comfy armchair to relax in
• Larger desk area with a comfortable swivel chair
• Luxurious king-size Travelodge Dreamer™ bed
• Choice of firm and soft hypo-allergenic pillows
• Dressing stand with a powerful hairdryer
• In-room iron and ironing board
• Powerful hairdryer and full length mirror
• Samsung Slimline wall-mounted flat screen TV
• Hot chocolate and a KitKat for that extra treat when you need it
Peter Gowers, Chief Executive, said, 'At Travelodge we are all about bringing great value and choice to the budget traveller. More and more business travellers are opting for a budget hotel and last year we generated more sales from business customers than those on holiday.
'Our new 'SuperRoom' adds an extra choice for customers who are spending more time working in the room, are staying longer or who just value that little bit more comfort. Alongside our recently upgraded classic room, this is another important milestone on our journey to become the favourite hotel for value.'
Gowers continued, 'For British business, the days of extravagance on expenses are long behind us. We are all used to airlines offering a premium economy cabin that bridges the gap between traditional economy class and an expensive business class offer.
'We wanted to bring that same choice to budget hotel guests. With premium products like Lavazza coffee machines and Hansgrohe showers, the functional things you'd expect from Travelodge like our Dreamer™ Bed and USB ports throughout, as well as little touches like hot chocolate and a free KitKat, we are pleased to be offering even greater choice for our customers in some of the best locations in the UK.'
New SuperRooms are currently available at Travelodge London Waterloo, London Farringdon, London Euston and London City Road and London Covent Garden. During 2017 the company expects to invest approximately £5m in the initial launch of 1000 SuperRooms, including further central London locations, London's Heathrow and Gatwick airports and Bath.
The new SuperRooms were designed based on extensive customer research and in partnership with the designers at Honour, a renowned luxury travel design agency that has previously worked with British Airways and Etihad Airlines on their first class lounges and first class cabins.