Artisan plant-based burger company, The Vurger Co has completed a highly successful crowdfunding campaign raising £300k for a permanent site, 66% above the brand’s target, and Crowdcube’s fastest ever restaurant raise.
From market stall to festivals and pop-up restaurants, co-founders Rachel Hugh and Neil Potts started The Vurger Co in late 2016 whilst on the lookout for fast, natural plant-based food after suffering from persistent health issues.
Now, The Vurger Co is a revolution in fast food, using the very best of vegetables, seeds, nuts and legumes all combined to create the ultimate plant-based burger. Following the success of the pop-up restaurant in Bethnal Green, East London, the funds raised will help the pair to launch their first ever permanent site.
The crowdfunding campaign was launched on 3 July and within 30 hours the company had already reached its target, making it the fastest ever restaurant raise on leading crowdfunding platform, Crowdcube.
The duo had set out to raise £180k in exchange for 23.08% equity but the campaign raised £300k, allowing Hugh and Potts to raise the equity offer to 33.33%.
The pair are thrilled with the result of the crowdfunding campaign and commented, “We are extremely excited that we hit the £300k mark in just 77 hours, we just love that everyone has got behind our mission, believed in us and our team and understood how much of an impact our concept can have on the future of food! We cannot wait to start working on our permanent home!”