US-based Habit Restaurants is to launch its Habit Burger Grill concept in the UK through an exclusive franchise agreement with Pegasus Foods.
The first two Habit Burger Grill outlets will be opening in the suburbs of London in 2018, before the brand is rolled out across the UK.
Phil Blackband, chief executive officer of Pegasus Foods, commented, “We are honoured and excited to bring The Habit Burger Grill to the United Kingdom and the Netherlands. We have a strong belief in The Habit brand and have been long-time fans of their signature chargrilled burgers, delicious sandwiches and fresh salads.
Russ Bendel, chief executive officer at The Habit Burger Gril, added, “Pegasus Foods is a burgeoning restaurant operator and franchise business partner with a strong vision, strategy, and a dynamic team that we are proud to be working with to introduce The Habit Burger Grill to the United Kingdom and the Netherlandsl.
“We are impressed with their team’s passion to deliver The Habit’s unique offering of quality food and genuine hospitality all at a remarkable value which aligns perfectly with our core principles.”
Pegasus Foods is planning to open 30 Habit Burger Grill sites within the first five years of trading.
The first Habit opened in Santa Barbara, California in 1969. The Habit has since grown to over 195 restaurants in 11 states. The brand specialises in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts.