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Chipotle launches first vegan protein menu item

Whether a practicing vegan or not, Chipotle’s new braised tofu will appeal to those looking for an exciting new taste and will be available at all six of its London restaurants, including Soho, Baker Street, Islington and The City from today, 30 July.

The new slow-cooked, deliciously tender braised tofu (sofritas) is made with onions, garlic, cumin and paprika, all simmered in chopped tomatoes with a sprinkle of oregano.

The vegan braised tofu will be available in burritos, tacos, burrito bowls and salads and can be easily customized to suit your training regime, dietary requirement, or personal taste with other signature ingredients, including white or brown coriander-lime rice, pinto beans, salsas and guacamole.

The Vegan Boost is a new set meal item; a low calorie, gluten free salad which features braised tofu, black beans, fresh tomato salsa and romaine lettuce, at just 305 calories.

Jacob Sumner, operations director, Chipotle in Europe, said, ‘We are changing the way people think about and eat fast food. Braised tofu is a very different menu item not just for Chipotle, but for any fast food or fast casual restaurant.

'It was really conceived with vegetarians and vegans in mind, but it’s so delicious that we believe it will have a broad appeal on taste alone.

‘We are proud to be able to serve those looking to avoid meat, or lower their meat intake, with a substantial protein alternative.’