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Dominvs to globally launch Motto by Hilton concept in London

Dominvs Group has secured a deal with Hilton to bring the first 100-bedroom ‘Motto by Hilton’ hotel to Marylebone, London. The new hotel concept is due to launch in 2020 at 233-237 Old Marylebone Road, London.

Motto by Hilton has been launched to take a fresh approach to modern travel culture. A micro-hotel with an urban vibe in prime locations, Motto will offer travellers centrally located hotel rooms that provide a one-of-a kind experience. Cleverly designed flexible spaces, new technology and a quality sleep experience will underpin the Motto concept, fulfilling both the needs and desires of the evolving global traveller.

Jay Ahluwalia, director of Dominvs Group, commented, “We are delighted to be taking our ongoing partnership with Hilton to the next level, working together to create the world’s first Motto in London. The Old Marylebone Road site fits perfectly with the new Motto concept, offering an affordable, boutique experience in a central location. I am also personally thrilled to have been invited to shape the brand with Hilton and look forward to creating a global brand together”.

Christopher J. Nassetta. President and CEO of Hilton, said, “Hilton prides itself on being a leader in the hospitality industry and evolving with the needs of our guests. Innovation is in our DNA, and as we embark on our 100th year as a company, we are innovating more than ever before. With Motto by Hilton, we are bringing to market something the industry has never experienced with its flexible and affordable room product, desirable locations and guest-empowered service.”

Demolition on the Marylebone site has commenced and construction will start in January 2019, targeting a 2020 opening.