Edinburgh's four-strong Swedish artisan cafe-bakery chain, Söderberg is open its first London-based site at 36 Berwick Street, Soho, through Shaftsbury.
Set to open this month, the two-floor cafe will offer visitors authentically Swedish, high quality food including open-style sandwiches, smörrebröd, bread and pastries, and will incorporate Scandinavian design with contemporary furnishings from Norrgavel and other Scandinavian designers.
The Soho-based establishment will use premium ingredients including Valrhona chocolate, favoured by top pastry chefs, as well as championing sustainability and using responsibly-sourced ingredients both in-store as well as at supplier level.
This includes Soderberg’s flour, supplied by Shipton Mill, which utilises Soil Association- approved organic farming practices and whose solar generation scheme generates 20% of the energy they consume. Soderberg also sources its salmon from Belhaven Smokery, who are SALSA-approved (Safe and Local Supplier Approval) and whose fish is Marine Conservation Society-approved.
In the cafe, Soderberg reusable keep-cups will be heavily promoted and incentivised, with the purchase of a keep- cup entitling customers to a £1 coffee and a free cinnamon bun, and its take-away cups are not only recyclable but also compostable.
Åsa Penman, Managing Director at Söderberg, said, 'Berwick Street's varied and cutting-edge shops, including the wonderful neighbouring Swedish fashion businesses, Nudie Jeans and Sandqvist, makes it the perfect setting for our first London Söderberg cafe.
'The mix of traditional and contemporary, the attention to detail and design and the people focused vibe, align perfectly with our offer and style. We can't wait to open our doors to Soho!'
Julia Wilkinson, Group Restaurant Strategy Executive at Shaftesbury, said, 'We are delighted to announce that Söderberg will open its debut London café on world renowned Berwick Street.
'Söderberg's contemporary take on traditional Swedish baking and hospitality is an exciting new addition to Soho's diverse and vibrant food and beverage offering, including hotspots Temper, Kricket, and the award-winning Kiln, providing a unique and memorable dining and leisure experience for visitors.'