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Brothers Cider strengthens flavour range with industry firsts

Trailblazers of fruit cider, Brothers is set to bolster its unique flavour credentials with the launch of industry firsts, Parma Violet and Strawberries & Cream.

With fruit cider experiencing 14% growth in the on-trade, Brothers’ latest innovations will allow operators to capitalise on the category’s growing popularity, specifically amongst 18 to 34-year-olds who make up over 50% of fruit cider drinkers.

With an ABV of 4%, Strawberries & Cream is a delicious combination of fruity strawberry flavours with creamy vanilla tones, whilst Parma Violet is a delicate flavour of sweet violets with a subtle hint of floral notes. An English, premium cider, both variants are available for the on-trade in 330ml and 500ml bottles.

As 22% of fruit cider drinkers claim new flavours are a key factor in their buying decision, these unique entrants will focus on driving sales growth in the category.

The new flavours form part of the Brothers brand evolution which includes a refreshed label design and continued commitment to add value through creative flavours. Brand volumes grew by 30% in 2018 and these developments will continue that momentum with Brothers at the forefront of the category as one of the leading and most interesting brands.

Matthew Showering, Managing Director, Showerings Cider Mill, commented, “We are very excited to be bringing two brand new flavours to our customers through our latest innovations. At Brothers, we are always looking for ways to think outside the bottle and resonate with our younger audience.

'With fruit cider’s huge growth in the last year, and millennials constantly demanding new and exciting flavours, these latest additions felt like a no-brainer. We can’t wait for customers to try them and hope they love them as much as we do.”