Poundland today confirmed its highly anticipated 'Twin Peaks' £1 chocolate bar will go on sale across the UK for the first time at 8.00am on Monday 4 December.
The 180g bar that sent Britain barmy when it was first unveiled in June, had its launch unexpectedly delayed - but Poundland will finally launch Twin Peaks in brand new packaging in its 850 UK stores next month.
Customers will then be able to choose a bar for £1 that has 20 per cent more chocolate than Poundland's best-selling Toblerone.
Created in Birmingham, the home of British chocolate, by specialist Walkers Chocolates, the Poundland original chocolate bar has a distinctive British flavour compared to Toblerone's Swiss chocolate nougat.
Inspired by Shropshire's Wrekin and Ercall hills, Twin Peaks will offer a taste sensation, receiving rave reviews in secret blind taste tests* with two in three customers preferring it to Toblerone.
Kraft (also the owners of Cadburys) complained about the shape of Twin Peaks. In recent years Kraft has fought hard to keep Nestle from registering the KitKat shape, but this summer it argued that it had similar rights in the Toblerone shape. Poundland disagreed with this.
Following positive discussions, the first 500,000 bars, which will be on sale for £1 throughout December in their original shape, are set to be a collectors' item. After this Poundland will revise the shape so it better represents the outline of the Wrekin and Ercall hills - the inspiration behind Twin Peaks as a British alternative to Toblerone and offering 30g more chocolate.
Poundland trading controller, Chris Burns said, 'In the last 12 months we believe our customers alone have missed out on 250 tonnes of chocolate after the size of their favourite item was chopped. That's why we began development on Twin Peaks in the first place'.
'Although it's been a longer climb than we expected, we're pleased customers will finally get to taste our Twin Peaks - 180g of delicious, British-made chocolate, for just £1'.
