Aspall Cyder is celebrating its biggest ever annual growth in 2022, with sales increasing in value by almost 50% compared to pre-pandemic levels.
Aspall now accounts for more than two-thirds (65 per cent) of super premium cider sales in pubs, bars and restaurants, increasing its share of the market by 19 percentage points compared to the last full year without restrictions in 2019.
It has also secured further listings across a number of national pub companies and independent venues, including Young’s, Mitchells & Butlers, and Greene King.
The Suffolk-based cider brand saw particularly strong sales during the final quarter of 2022. While cider might not traditionally be considered a winter favourite, the brand saw sales value increase by 65% in Q4 of 2022 vs. 2019, demonstrating its increasing popularity all year round.
It follows significant investment in the Suffolk cider brand by owner Molson Coors Beverage Company over the past twelve months, including its first-ever TV advert, which hit screens in June as part of a £3m marketing campaign. The campaign celebrated the simple pleasure of getting together with friends and enjoying a cider that is ‘made finer’.
Aspall Cyder has been produced at the original Aspall Cyder House in Suffolk since 1728 and is known for its crisp, dry flavour that is unique to East Coast ciders, a point of difference that has enabled it to stand out from the market and made it popular with consumers.
Stuart Ayre, Marketing Controller for Cider at Molson Coors, said, “Aspall’s heritage, coupled with its great taste, have established its place as the number one super premium cider in the UK. Our significant investment in the brand over the past year, led by the ad campaign, has really helped us to build on this popularity and unleash Aspall’s full potential.
“The record growth we’ve seen ties in with the wider trend towards premium options, which shows no sign of slowing down, so we’re confident Aspall will continue to grow. We’ll keep investing in the brand to maintain the momentum we’ve generated, engage consumers and ultimately help our customers to make the most of the opportunities it can provide to grow sales.”