Black Sheep Brewery has responded to popular demand by making its award-winning Best Bitter available on keg for the first time, 22 years after its launch.
First brewed in 1992, when the brewery opened in Masham, North Yorkshire, Black Sheep Best Bitter is available on cask in pubs across the country.
Best Bitter Keg has been launched in a host of pubs across the north of England, answering what the brewery says is huge demand from drinkers, and it claims the response from pubs has been “hugely encouraging”.
The launch of Best Bitter Keg is accompanied by new stemmed glassware.
Jo Theakston, sales and marketing director at Black Sheep Brewery, said, “We have had a phenomenal demand for Black Sheep to produce its first keg beer, and what better place to start than with Best Bitter, our most popular, and one of the UK’s best-known, beers.
'We listen to our customers and do our best to use their insights to generate new ideas to give our customers and drinkers what they want.” The beer is also available on a stand-alone font.'