British soft drinks brand Cawston Press has moved into the no- and low-alcohol space through the acquisition of Loah, a fruit-flavoured 0.5% beer brand.
The business was acquired for an undisclosed amount, with Loah founder Hugo Tapp continuing to lead the brand, overseeing brewing operations, innovation and brand development.
The acquisition follows strong Dry January participation, with nearly one in three Britons taking part as interest in alcohol moderation peaks.
Steve Kearns, managing director of Cawston Press said: “This move is a true reflection on consumer drinking habits today. The lines between soft drinks and no/low alcohol are blurring, and this makes Loah a great strategic fit for us.
“We see real opportunity to help build Loah through our established grocery and impulse distribution channels, whilst extending the portfolio we can offer to on-trade customers, we are helping operators create interesting, independent-led menus crafted to serve multiple drinking occasions.”
Loah’s low-alcohol, fruit-flavoured beers include Peach Pale Ale, Blood Orange IPA and Lime Lager, offering both gluten-free and vegan choices.
