Two new hotels join Pride of Britain

Pride of Britain has just welcomed two new hotels, Armathwaite Hall near Keswick in the Lake District and Rockliffe Hall (pictured) near Darlington in County Durham.

Admission to the consortium is subject to an inspection visit by an existing member hotelier, approval by the elected board and then a vote involving all members.

Members pay an annual fee to cover a wide range of marketing and other services and all are visited on a rotating basis by our mystery guests.

The consortium is a not for profit organisation that belongs to its member hotels, a collection of never more than 50 independent, mostly family-owned, luxury hotels in some of the most beautiful locations around the British Isles.

The consortium is managed by an employed Chief Executive, Peter Hancock, and his team who report to a board made up of member hoteliers, currently chaired by David Morgan-Hewitt, Managing Director at The Goring.