Discount retailer, B&M is creating 50 jobs at a new store due to open in a new £5m retail park in Hull on 9 October.
The Holderness Gateway development will also include a Subway sandwich shop, which already has eight shops around the city and the firm is just finalising plans to open up to five more.
The new B&M outlet will follow hot on the heels of the recent store opening in Willerby, and the chain has created more than 100 jobs in the region in the past four months.
Customers can expect a wide variety of branded and own label products from the B&M Holderness Road branch, including groceries, confectionery and toiletries.