Welcome Break & Eds Easy Diner partner up

Motorway services group, Welcome Break is extending its food offering having joined forces with American style diner chain, Ed’s Easy Diner.

Rolling out to all sites, the first diner will open at Welcome Break’s South Mimms sites, located on junction 23 of the M25 in Hertfordshire, in early 2016.

Rod McKie, CEO of Welcome Break, said: “I am very excited about this partnership as it will bring huge value to our customers’ experience.

“We have witnessed a growing trend with customers, both business and leisure, enjoying more dwell time at our service stations and so have responded accordingly with a much loved retro-American diner that delivers a quality eating experience at great prices.

“This partnership also sees a move back towards traditional Motorway Services Areas where people are catered for and enjoy experience over functionality.”

Welcome Break operates 28 sites across the UK. Ed’s Easy Diner has 52 along with one Shake Stand.