The Food and Drink Federation (FDF) has announced this St. David's Day that it is unveiling a new identity in Wales as FDF Cymru.
The move comes as FDF works to secure the best possible outcome from the Brexit negotiations for food and drink right across the UK and the need for a sector deal for food and drink manufacturing as part of the Government's industrial strategy moves to centre stage.
The new identity also recognises the burgeoning Welsh food and drink manufacturing sector, which employs over 22,000 people across the country and has a turnover of £4.8bn a year.
Food and drink has always been a critical part of the Welsh economy and in recent years it has also become a vital part of Welsh national identity. As the industry faces its most significant challenges for decades, the need for a strong, clear and influential voice for food and drink manufacturing has never been greater.
The launch of FDF Cymru shows FDF's intent to be a supporter of – and advocate for – the food and drink industry in Wales. FDF is already closely engaged with the UK Government (Defra, DExEu, DIT, BEIS), with the Scottish Government through FDF Scotland, and with Welsh Government in Wales.
FDF's Director General, Ian Wright CBE said, “We are delighted to unveil our new identity in Wales. Becoming FDF Cymru recognises the dynamic and exciting Welsh food and drink manufacturing sector. This is a declaration of our intent to secure the best possible future for food and drink in Wales.”
ZERO2FIVE Food Industry Centre Director, Cardiff Metropolitan University, David Lloyd commented, “The food sector is both vibrant and a cornerstone of the economy and the FDF is to be congratulated for recognising its profile and importance within Wales.”
In a further demonstration of its growing presence in Wales, FDF Cymru is also proud to sponsor the Taste Wales event in Newport on 23-24 March 2017. Taste Wales is a showcase of the finest Welsh food and drink products.
The Food and Drink Federation is also launching a new category for its 2017 Awards: Regional Growth Business Wales. This award offers an opportunity for Welsh food and drink businesses large and small to showcase their successes. Entries are open now until 28 April 2017 for any food and drink business in Wales wanting to highlight their achievements and growth over the past year.