Dirty Bones Soho introduces first ‘Instagram Pack’ for foodies

Dirty Bones have launched London’s first-ever ‘Foodie Instagram Pack’ at their most recently opened location on Denman Street, Soho, its fourth restaurant serving NYC-inspired comfort food and cocktails across London.

Complete with a portable LED camera light, multi-device charger, clip-on wide angle camera lens and a tripod selfie stick for overhead table shots, the pack has been created to provide Instagrammers with everything needed to capture the perfect shot.

Overseen by Lotti Lorenzetti, Dirty Bones Soho was designed with the Instagram universe front-of-mind, echoing New York’s post-industrial chic look with an antique floor-to-ceiling bookcase and bespoke neon lighting signage already popular with social media savvy guests.

Dirty Bones’ menu has also been curated to provide picture-perfect shareable content, with new trending dishes such as Fish Tacos standing alongside the iconic Mac Daddy Burger and Cheeseburger Dumplings.

The pack’s conceptualization stems from a recognition of the movement and importance of Instagram in present-day foodie culture, as well as a desire to enable guests to share Dirty Bones Soho’s best qualities without compromising the cosy atmosphere and design.

The first of its kind, the pack is an innovative and fun approach to harnessing the power of one of the fastest-growing marketing tools in the restaurant industry.