CCEP launches Honest Kids in UK

Coca-Cola European Partners (CCEP) has unveiled a new organic and no-added sugar Honest Kids range.

Having experienced strong sales in the US, Honest Kids is now available in UK with three flavour variants including Appley Ever After, Berry Berry Good and Twisted Tropical Punch. The range contains just fruit juices, filtered water and natural flavours for great tasting refreshment and is available in 6 x 200ml multipacks, with each bottle containing a PET sports cap for families on-the-go.

Research has shown that parents are looking for more natural, less processed options[2] for their children helping them achieve a well-balanced diet for the whole family. The new range offers an organic, no-added sugar kids juice drink option that is low in calories and sweetened only with fruit juice that will help rejuvenate the lunchbox sector.

Simon Harrison, Customer Marketing Director GB at CCEP, said, 'Honest Kids is the next step in the evolution of the Honest brand in GB and our commitment to giving consumers choice by continuing to innovate and invest in our portfolio.

'With 81% of shoppers buying organic at least once last year and with more parents looking for natural, no added sugar options for their family, the new range will help retailers meet the growing health and wellness trend with a great tasting organic proposition.'

The brand will be supported by instore POS, digital and PR as it continues to raise awareness of the Honest brand among a UK audience.

The idea for Honest Kids came from Seth Goldman and Barry Nalebuff's children, the founders of Honest, America's favourite herbal tea brand. Inspired by their parents' creation, the children wanted their own fruity-flavoured drinks that they could enjoy while their parents drank the herbal tea. Adapted slightly for the British palate, the three Honest Kids flavours are all certified organic by the Soil Association and have a deliciously refreshing taste.

The Honest Kids range includes between 30-35% Fruit Juice content and Water and less than 4.6g of sugar and 20 calories per 100ml.