BSDA welcomes data showing sugar intake from soft drinks by children falls

British Soft Drinks Assocation's (BSDA) has responded to the National Diet and Nutrition Survey by Public Health England published today, that shows a 15% reduction in sugar intake from soft drinks by children.

Gavin Partington, BSDA Director General, said, 'We welcome the news from today's NDNS data showing sugar intake from soft drinks down 15% in 4 to 10 year olds and 11% in 11 to 18 year olds since 2012.

'It reflects in large part of the action soft drinks companies have been taking for several years - reformulation to cut sugar content, increased investment in promoting new low and no calorie products plus smaller pack sizes.

'In 2015 soft drinks became the only category to set a 20% calorie reduction target by 2020 and we are well on course to achieving it. Today's figures are in line with Kantar data showing overall sugar intake from soft drinks down by almost 19% in the last four years.'