Pitta Bun to launch in London this July

Pitta Bun, the new project from the team behind the Modern Greek Food Group, will open on London's Newburgh Street this July, bringing a unique taste of Greece to Carnaby.

The 820 sq. ft concept restaurant is based on home-made pitta breads, with the seasonal menu including six savoury fillings including: charcoal slow cooked lamb shoulder with feta cheese, roasted potatoes and lemon-oregano sauce, as well as two sweet options such as a butter and sugar-coated pitta bread filled with kaimaki ice cream and honey.

All meats will be slow cooked for 10-15 hours and will be finished in a robata grill or hang to caramelize in a custom-made rotisserie.

An open plan kitchen will allow guests to take a closer look of the exciting and innovative cooking methods. Guests will also be able to enjoy a number of draft beers from carefully selected microbreweries served in perfectly chilled glasses, as well as their own-labelled Greek wines.

Julia Wilkinson, Group Restaurant Strategy Executive, Shaftesbury, said, “Shaftesbury is delighted to welcome Pitta Bun to the Newburgh Quarter, Carnaby’s diverse and distinctive shopping, lifestyle and dining destination. The new concept restaurant will join Ugly Dumpling and Antidote on Newburgh Street adding to the unique and experiential F&B Carnaby roster.”

Andreas Labridis, Co-owner and Director, Pitta Bun, said, “Carnaby provides an interesting diversity in the mix of people and opportunities in food and fashion. We really wanted to get involved in this vibrant, exciting and colourful part of this great city that London is and we are delighted and eager to begin.”

Shaftesbury have welcomed five new eateries to Carnaby since Autumn 2017 including pasta concept Pastaio, Middle Eastern influenced deli and bakery The Good Egg, Mexican inspired Breddos Tacos, sustainable seafood restaurant Claw Carnaby and bakery Bread Ahead.