Carluccio’s appoints new Marketing Director

Carluccio’s, the Italian all-day restaurant group owned by Dubai-based investment group Landmark, has appointed Hilary Ansell as its new Marketing Director, commencing February 2019.

Ansell joins from the Gordon Ramsay Group where she was Director of Sales & Marketing. Prior to that, she was Director of Marketing and Food Development at the Casual Dining Group where she led the rebranding of Bella Italia. Hilary has also held senior positions within The Restaurant Group and Compass.

Ansell is the latest appointment to the senior team at Carluccio’s following the recent arrival of Graham Ford who recently joined as Commercial Director from Bills.

CEO Mark Jones commented, “I am delighted to secure someone of Hilary’s experience and talent to help us in our business transformation. She has a wealth of highly relevant marketing experience that will greatly aid us as we implement our £10 million ‘Fresca’ refresh programme”.

Ansell said, “With a full programme of refurbishment and new guest experiences planned for 2019, it’s an exciting time to be joining. I look forward to developing the brand’s marketing strategy in line with the new-style Carluccio’s.”

Ansell replaces James Backhouse who has moved into a new role as Project Director, overseeing a number of strategic Fresca projects requiring senior level leadership.