Hundreds of new F&B products to launch at IFE 2019

Many new and exciting products are set to launch during the 21st International Food & Drink Event [IFE] 2019, taking place at ExCeL London on 17-20 March.

From next generation water to vegan friendly snacks and the latest product launches featuring global influences, the biennial event is a must-attend for buyers and suppliers looking to explore a taste of tomorrow.

The event will feature 1,350 exhibitors and promises to be a celebration of global and cutting-edge food & drink manufacturers; many of whom will be showcasing the latest innovations and setting the next big trends in the industry.

Here is just a selection of exciting product announcements expected at the event:

Jelley’s Distilleries
First time exhibitors, Jelley’s Distilleries, will be launching its new Pomegranate & Rosemary Vodka and Grain/Straight Vodka. Using premium, organically-grown grain, Jelley’s lovingly distils its award-winning vodka to maximise the natural flavours of the English countryside. Visitors can expect to sample the new products and learn how to create tantalising cocktails via live mixology demonstrations at stand N2277.

EauLab
EauLab is a hot new challenger brand aiming to disrupt and re-shape the bottled water category. With its Intelligent Drinks Systems, EauLab extracts and utilises the botanical power of plant-based ingredients to offer a more natural, truer, purer way to drink water. This next generation water also comes in recyclable aluminium cans to help reduce the amount of plastic entering the ocean.

Native Snacks
This new line of savoury, popped lotus seeds is a pioneering snack which is entering the rapidly growing health and nutrition sector. Native Snacks is launching at IFE 2019 with a mission to create new and exciting plant-based snacks from around the world. Three flavours of the vegan friendly alternatives to crisps and popcorn will be available to try on stand N2652 – Jalapeño & Kaffir Lime, Pink Salt & Black Pepper and Cheesy flavour.

The brand’s ambition is to develop healthy snack products that have a long-lasting social impact and is working in partnership with the Bihar Development Foundation to donate a percentage of its sales to support health camps in Bihar, India.

Amboora
This authentic and innovative Moroccan food brand will be using IFE 2019 as a platform to launch to the market. Amboora will showcase a range of North African tagine cooking sauces with flavours including Moroccan Preserved Lemon Tagine Sauce, Moroccan Fragrant Tagine Sauce, Moroccan Shakshuka Sauce and Moroccan Fish Tagine Sauce. Visitors will be able to taste the sauces and watch mouth-watering demonstrations on stand N2670.

Buttermilk
The Cornish artisan confectioner will be launching its newest snack bar – an all butter bar of crumbly caramel, sea salt fudge enrobed in Belgian milk chocolate. The Buttermilk bars will be available across the UK, making them the perfect on-the-go treat. Focusing on sustainable packaging, the bars are wrapped in a compostable cellulose wrapper which decomposes within weeks. Other new products include caramelised cacao nib Easter eggs and chocolate covered caramel sea salt fudge, all available to taste on stand N2964.

Attendees are encouraged to register to attend now to start planning their trip to IFE 2019, where they will discover emerging trends; meet with thousands of international, future-focused brands; and hear inspiring and thought-provoking talks from key figures across the food & drink industry.