Paul UK launches mobile payment & loyalty app

Leading French bakery and patisserie, Paul UK is launching its first mobile payment and loyalty app, available exclusively to UK customers, from 20 May 2019.

The app, which is powered by Europe’s fastest-growing digital payment, loyalty and marketing solution Yoyo, is free to download from the Apple App Store and Google Play and will replace Paul’s popular loyalty card ‘La Carte Noire’, allowing customers to collect reward points and receive tailored offers through their phones.

Through the mobile payment feature, Paul UK will be able to capture fully anonymised customer data including the types of products they buy, as well as the timing and frequency of their visits, in order to generate personalised rewards and in-store experiences.

For every £1 spent using the Paul UK App the customer will earn 100 points. Customers will be able to collect or exchange points for free items in-app only. Paul UK will be gifting customers with 1,000 points upon download and rewarding customers with a refer a friend scheme. Paul UK app customers will also be able to earn free hot drinks via the digital stamp card and be delighted with surprises based on customer behaviour.

Maxime Holder, Managing Director and Chairman of Paul, commented, “Launching a mobile payment and loyalty app is a first for Paul UK and an instrumental tool for building on overall customer experience across our 37 UK shops. It allows us to take our existing rewards card, La Carte Noire, into the digital age with Yoyo; making in-store payment fast and easy; whilst recognising personal purchasing behaviour, so that we can tailor our rewards accordingly.”

Paul UK customers will join more than 1.5 million Yoyo users, who will also be able to use the benefits of the new PAUL UK app.