Elior scoops catering deal with Warrington Wolves RFC

Elior UK has started a five-year catering contract with Warrington Wolves Rugby Football Club at The Halliwell Jones Stadium in Warrington, Cheshire.

With the scope of work spanning matchday hospitality, matchday retail and conference and banqueting, Elior is a fully integrated partner in the Warrington Wolves team, serving up to 15,000 fans each matchday.

Offering decades of experience within sports and stadia, Elior secured the contract by its best in class approach to matchday hospitality, strategic plans to grow non-matchday business and significant investment in the retail offer.

Elior’s impressive proposal for retail has the Wire fan matchday experience at its heart. Planned for the start of the 2020 season, the kiosks and bars will have a new look and feel that embraces both the club and food from the region, with creative menu concepts, digital signage and cashless payment options.

Kenny Finlayson, Elior UK's managing director, said, “We’re delighted to be supporting Warrington Wolves RFC as their catering partner, growing our businesses together at this fantastic venue. The customer experience starts as soon as a fan steps into the stadium, and we aim to deliver a fantastic matchday experience at every touchpoint in that journey.”

“Not only are we representing the best of Cheshire’s local produce, we are introducing an exciting range of high street inspired offers, that we know fans and visitors to the stadium will love.”

Geoff Durbin, Chief Commercial Officer, Warrington Wolves RFC, said, “We were impressed with Elior’s track record and award-winning reputation in sports and stadia. This – coupled with a plan that not only encompassed exciting, creative food and dining concepts, but considered the entire hospitality experience – captured our attention. We’re looking forward to building our success with Elior over the next five years.”

Leading the way in sports and stadia contract catering, Elior has won a number of prestigious awards in recent years. These include Stadia of the Year, Sports & Leisure Catering Awards 2017, Elior UK Star Site 2016, Best Specialist Entertainment Venue Awards, Best Bar None 2016, National Champion, Best Bar None 2016.