High Street Hospitality is to open another Purple Peacock restaurant in Newcastle in October, which will replace the Fat Buddha at the 55° North complex.
The group has also taken on the lease to the adjacent Antler restaurant, which will evolve to deliver a sports bar theme.
The move is part of a plan to create a new hotel in the space beneath the apartments.
Purple Peacock's food will be contemporary with an element of Asian / classic fusion and a strong emphasis on vegan and vegetarian cuisine.
The company has also opened a Purple Peacock at the Parkmore Hotel in Eaglescliffe, which it bought last year. Since then, a £1m plus refurbishment has been underway in a drive to make it one of the leading dining, wedding and leisure destinations in the region.
High Street Hospitality is committed to constructing or acquiring 15 to 20 hotels across the North of England over the next 10 years.
Cosy, boutique-style hotels, under the company’s Hotel 52 brand, are already established in Whitley Bay and Stanley, while the company also acquired The Sea Hotel in South Shields and The Three Horseshoes at Washington. Recently it bought land at DurhamGate, near Spennymoor, for a sixth outlet.
In addition, it has opened Pazzo and Rustica Trattoria (Italian) and Loca (Latin American) restaurants as well as several Bar52 sports bars.