Valeo Foods Group has agreed terms to acquire Kettle Foods Ltd and sister company, Yellow Chips BV, from the Campbell Soup Company.
Kettle Foods manufactures and distributes hand cooked potato crisps under the Kettle brand, which is the number one premium crisp brand in the UK, along with vegetable crisps under the Go Pure brand, and Metcalfe’s Skinny Popcorn, which are sold across the UK, Europe and the Middle East.
The transaction is subject to customary closing conditions including relevant regulatory approvals and consultation with employee representative bodies.
Seamus Kearney, CEO, Valeo Foods, said, “The global snacking segment continues to grow and the proposed acquisition of Kettle Foods provides a great opportunity to further strengthen our expanding portfolio of international brands.
'This acquisition is consistent with our long-term goal of building a dynamic international portfolio of attractive, resilient and popular food brands that consumers love to enjoy.”