Sainsbury’s opens new 4,500 sq ft Local London store in West End

Sainsbury's has just opened the doors to its new 4,500 sq ft Local store in London's Leicester Square, creating 24 new jobs.

The new store offers a range of fresh food and grocery products to tourists and locals on the move. Customers will be able to choose from freshly baked pizza from an in-store oven, drinks from a self-service coffee machine and orange juicer and a selection of sushi products from Sushi Gourmet.

The store will trade from 7am to midnight Monday to Saturday and open 12pm - 6pm on Sunday. The store also offers Click & Collect for Argos and Tu. The store includes a grab and go station at the front of the store. The station has been designed to provide customers with a selection of fresh food at their fingertips to help fuel them for their busy day, be it sightseeing, enjoying a show or work. The specially curated station will include fresh pastries, fruit and snacks from 7am through to close.

The layout of the store has also been designed with busy customers in mind, with more space allocated to the checkout area for a faster experience. The store also features colourful displays and distinctive neon lights to showcase fresh in-store offers.

Great Ormond Street Hospital will be the store's local charity partner going forward.
Patrick Dunne, Director of Property at Sainsbury's said: 'We're really looking forward to serving customers in the cultural capital of London's West End. This store is a great asset to our estate and gives us prime position to serve tourists, workers and residents our renowned products.'

Graham Biggart, Director of Commercial Operations at Sainsbury's said: 'We're excited to be opening our latest format Food on the Move store in the vibrant heart of London. We've tailored our ranges and store design to meet the needs of our customers; whether that's for a coffee and tasty breakfast snack, some lunchtime inspiration or healthy choices for a meal later. Our hot pizza and Sushi Gourmet counters will also make eating on the go even more convenient.'

Ahmet Kaan, Sainsbury's Leicester Square Local Store Manager said: 'It's a very exciting day for the new team to open a store in such a dynamic location and we look forward to providing customers in central London with quality products and friendly service. The new store looks great and we're excited to get to work and welcome our new customers.'