Creams to open 91st site in Wales

Creams Café, the UK’s leading dessert cafe brand, is continuing its nationwide expansion with the launch of its 91st site and the only one in Wales.

Set to open on Cardiff’s Queen Street on 25th January, the company-owned store will initially offer takeaway and delivery only via Just Eat, Deliveroo and Uber Eats, opening for dine-in when restrictions allow.

The 3,108 sq ft site, designed by Nest Studios, features 56 covers spread across two floors plus an additional 18 covers outside. The new café interior is inspired by skateboard culture and utilises raw materials and modular design techniques with BMX bikes, skateboards neon signage and graffiti creating a fun and vibrant space that reflects the brand’s flamboyant desserts.

Open daily from 11am to 11pm, the menu will feature all of Creams’ signature serves, from sundaes made with gelato from the brand’s own factory in East London, as well as waffles, cookie dough desserts and crepes. Creams’ brand-new doughnut range will also be available (delivery only), alongside a selection of vegan and gluten-free choices.

CEO Adam Mani said, “We’re really excited to bring our fabulously flamboyant desserts to the people of Wales. Despite the challenges of 2020, I am immensely proud that the brand has been able to continue with its expansion plans. I’d like to thank every single Creams Café employee for their continual hard work and dedication.”

Creams successfully pivoted its business in 2020 through the introduction of a seamless online experience for delivery and Click & Collect. In October, the Group reported a record-breaking October with sales of over £4M across the estate. The brand has also opened three new stores since March 2020 with another five to six planned for the first quarter of 2021.

Known for its flamboyant desserts, Creams was founded in 2008 by Balal Aqil and Adam Mani. The brand employs more than 1,400 employees and works with a variety of franchise partners across the UK.

Creams’ focus on quality and innovation led it to be nominated High Growth Company of the Year at the UK Private Business Awards 2018. It has been also recognised as one of the top ten most loved Eating Out brands in the UK in 2019 and 2020 by Savanta Research.