Whitbread grows Bar + Block brand with two new openings

Whitbread’s contemporary steakhouse brand, Bar + Block, has announced further expansion in London with the launch of two new sites, taking its total portfolio to 20 steakhouses nationwide, and six in London.

Joining its sister restaurants in King’s Cross, Aldgate, Wimbledon and Southwark will be Bar + Block Hammersmith in mid-February on Shepherds Bush Road. Minutes from Hammersmith station, the 136-cover and 44-cover bar is spread over 555 square metres.

Hot on its heels will be Bar + Block Paddington, opening on North Wharf Road in early March. The lower ground restaurant features 140 restaurant covers, including a 16-seater group dining table and 77-cover bar. Interiors for both sites are by Harrison Design.

Menus at both restaurants will follow the steakhouse’s all-day trading format, serving breakfast, lunch, and dinner, seven days a week, with a spotlight on high-quality 30-day aged steaks, hand-cut to order at an accessible price point.

Menu options will also include Bar + Block’s signature fresh burgers ground on-site, Butcher’s Block specials, salads, grills, and grazing plates, whilst a great value lunch menu is available from 11.30am-5pm Monday to Fridays.

Design elements will include a central statement bar with copper detailing, an open kitchen and a mix of booth and table seating, all complemented with decorative finishing touches including the brand’s trademark neon wall calligraphy detailing the Bar + Block story.

Rebecca Donaldson, Commercial Marketing Director at Whitbread, commented, “We are delighted to be starting 2022 with two new Bar + Block openings in London as we continue to grow and develop the brand nationwide.

'With two key central locations close to transport hubs, we are confident our mix of high quality expertly sourced aged steaks and accessible price point will appeal to locals as well as visitors to the city.”

The two new openings follow Bar + Block’s latest expansion in Scotland, which saw the opening of its second site in Edinburgh in December, with Whitbread planning a further four sites later this year in the UK.