Greene King launches 8th Hive Pub after £340k investment

Greene King Pub Partners has opened its eighth Hive Pubs site, its new franchise pub concept, The Norfolk Terrier in Thetford, Norfolk.

The pub has been transformed into a Hive Pub following a £340k investment and will be run by new franchisee Louise Burden, who previously operated The Green Dragon in Thetford.

The Norfolk Terrier, which had previously been closed for more than two and a half years, has been transformed with a complete refresh throughout in line with the Hive Pubs brand and concept to create a modern look and feel with community at its heart.

The pub will offer an extensive range of food and drink in line with the Hive Pubs branded concept, including a menu of pub classics curated by the food team at Greene King and paired with tasty deserts.

The Hive Pub will also serve an extensive range of drinks from standard and premium lagers, to ciders, stouts and ales. It will also serve an extended range of spirits, wines, soft drinks and alcohol-free options.

As a Hive Pub, sport will be a key part of the offer at The Norfolk Terrier and so the pub has Sky Sports and BT Sport subscriptions to show all the major sporting events. It also has a pool table and dartboards, and already has plans to host the local darts and pool teams with ambitions to also host the local bridge team and cricket club.

Aimed at those with experience of running a pub, the Hive Pub franchise agreement gives licensees a ready to trade pub within a proven branded concept for just £5k ingoing cost. Franchisees get a minimum guaranteed income of £20k plus additional income based on performance such as share of turnover.

Louise Burden (pictured with partner Chris), franchisee for The Norfolk Terrier, commented, “Having run a franchise pub with a different operator, taking on a Hive Pub as a franchisee was the natural next step for me.

'Greene King have provided me with a fully invested and revamped pub with a proven concept, plus I get a guaranteed franchise fee on top of the usual share of turnover as well as other bonus opportunities.”

Wayne Shurvinton, Managing Director for Greene King Pub Partners, noted, “Following our £340,000 investment, The Norfolk Terrier has reopened as a Hive Pub. The pub looks truly brilliant and has a bright future ahead of it.

'This is our eighth Hive Pub opening in quick succession and we have more in the pipeline to come.”

FS News Editor Becky says, 'Congrats to Greene King Pub Partners, Wayne and Louise and Chris! Here's to a glorious summer and impressive sales for all the Hive Pubs.'