Deliveroo customers able to purchase food destined for landfill at fraction of cost

Deliveroo has today launched its partnership with Too Good To Go - the world’s largest food saving app - in four new cities across the UK.

By using the Too Good To Go app, customers in Cambridge, Bristol, Brighton, and Manchester will now be able to purchase fresh food that had been destined for landfillrom Deliveroo’s HOP grocery sites - helping to reduce food waste across the UK.

The new sites will mean that people can purchase and collect £15 worth of groceries, including fresh fruits and vegetables, store cupboard staples, and ready meals, for the cost of £5, preventing edible food going to waste and making it easier for consumers to access low-cost, more sustainable food options.

The expansion of the tie up with Too Good To Go, the app that lets customers purchase unsold food from local businesses to combat food waste, follows the successful trial of the first Deliveroo and Too Good To Go site in Battersea, London.

Deliveroo customers can download the free Too Good To Go app, select their local Deliveroo HOP site and purchase a ‘Magic Bag’ of unsold food, and then collect their food each day between 3-10pm. The discounted Magic Bags include a range of non-frozen food including own-brand products, groceries or meat and fish nearing their sell-by-date from ‘Deliveroo HOP’ grocery sites.

The Too Good To Go partnership compliments Deliveroo’s existing commitment to sustainability. Deliveroo launched a £50m Community Fund, with £2.5 million dedicated to subsidising the procurement of almost 17 million pieces of sustainable packaging by offering smaller partners a 50% discount on the cost of sustainable packaging in the UK, Ireland and across Europe.

Stephen Goldstein, EVP, Global Head of Grocery & Deliveroo HOP at Deliveroo, said, “We’re excited to be expanding our partnership with Too Good To Go across the UK after seeing the demand from our customers in London earlier this year.

'At Deliveroo we want to make it easy and convenient for customers to get their hands on healthy and affordable groceries in the most sustainable way. This partnership with Too Good To Go helps make sustainable eating more accessible for thousands more people.”

Sophie Trueman, Managing Director UK & Ireland of Too Good to Go, said, “We’re thrilled to be launching our partnership with Deliveroo across these new cities, having already received fantastic feedback from Too Good To Go users who are delighted to have Deliveroo on the app.

'Too Good To Go is all about reducing food waste and in doing so, enabling people to access quality food in a more affordable way, and in a way that does right by our planet too. We’re proud to have Deliveroo on board and joining us in the fight against food waste, and I can't wait to see the continued impact of our partnership in the coming weeks, months and years ahead.”