Pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is targeting an additional £172m sales opportunity for snacking in foodservice over the next five years , as it aims to tap into the increasing demand for the nation’s best-loved snacking brands out of home.
Already one of the fastest-growing parts of pladis’ UK business (+50% YOY) and a driving force of growth, latest IGD data predicts 26% growth of the foodservice channel, anticipating a £23.4bn market by 2027 , while demand for snacks out of home continues to soar .
Peter Phillips, Head of Out of Home, Foodservice and Licensed, explained, “Working with foodservice operators and helping them boost profits with our snacking expertise has always been an incredibly important focus for us, and we feel we can drive that success even further in line with the expected growth in demand for affordable snacks out of home.
“We’re already well placed to support the channel with our broad portfolio of products, ranging from bagged snacks to grab’n’go cake bars and treats.
“And now we’re committed to making this even more of a total business priority. That means investing in growth initiatives, investing in new products, and strengthening our partnerships with foodservice operators to help them maximise profits by stocking our best-loved brands.”
Specially developed to help outlets cater to wide ranging customer demands, the Pladis foodservice portfolio includes countless family favourites. From the Jacob’s Mini Cheddars handypacks (up 105% YOY ), and the new Jacob’s Mini Cheddars Nibblies, to the McVitie’s Jaffa Cakes portion-sized twin packs, the range also includes innovative formats like the unique donut/biscuit hybrid, McVitie’s Jaffa Jonuts.
The company will continue to strengthen its ‘on the go’ portfolio with a pipeline of innovative NPD planned to support growth in the channel.
“It’s no secret that in recent years, the way Britons eat has evolved,” continued Peter. “Many of us have moved away from the traditional ‘three meals a day’, and now enjoy a more flexible way of eating which better suits our busy lives.
“Snacking in foodservice is fuelled by purchases made on impulse. In fact, purchases in the channel are 30% more likely to be impulsive than they are planned . This means familiar brands are well positioned to drive consumer interest.
“We know consumers already love our iconic portfolio,” concludes Phillips. “By stocking the leading sweet and savoury snacks with such mass appeal, foodservice operators can drive impulse purchase across a broad spectrum of consumers – ranging from young families to older adults and everyone in between.”
The Pladis foodservice range is available at most major national and regional wholesale groups.£172m