Chopstix app success invaluable in supporting rapid expansion

The UK’s leading Pan-Asian QSR brand, Chopstix Noodle Bar, has reported remarkable take-up for the brand’s App, which has recorded more than 150,000 downloads in the six months since it launched.

The restaurant group, which is undergoing a period of rapid expansion having opened 26 sites last year, has hailed the fantastic return on investment delivered by its digital channels, with app users statistically spending £1 more per transaction than non-users.

Spend from app users was markedly high in December 2022, delivering an 8% increase in average transaction value across the month driven by a campaign encouraging consumers trade up to large box.

This initial success of the app has prompted Chopstix to increase investment in its digital channels to help further build the profile of the brand alongside the growth in footprint.

To support even greater download numbers and increased engagement with the Chopstix app, the brand has kicked off the year with one of its largest consumer competitions to-date.

Having partnered with Forspoken, the new Action RPG game from Square Enix, Chopstix is offering app users a chance to win return flights and accommodation to New York City as well as a digital PS5 copy of Forspoken, with five runners up also winning the Forspoken Standard Digital Edition for PS5 too.

Created with app development company Pepper, the Chopstix app is available for download on the Google Play store and Apple App store. The app rewards users with a competitive loyalty scheme - with every purchase at Chopstix Noodle Bar locations earning 10% back in Chopstix Points to use on future visits. The app also keeps consumers up-to-date on new menu items, store openings and the latest offers.

Established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, Chopstix is the largest Asian-Inspired restaurant brand in the UK operating 90 sites nationwide, outstripping the likes of Itsu, Wasabi and YO!

The group comprises locations across the UK and Ireland through a mix of company owned and operated locations and franchise sites run through partnerships with the likes of Welcome Break and Applegreen.

Rob Burns, Marketing Director of Chopstix, shared, “We’re delighted by the reception that the Chopstix app has had. We were confident that it would be successful as our customers have consistently demonstrated how keen they are to engage with the brand, but these download numbers have exceeded our expectations.”

“It’s been exciting to see the impact the app has had both in terms of growing the brand and in driving revenue. We’re expecting another year of significant expansion and no doubt the Chopstix app will be a vital resource in building a loyal customer base across all new sites.”

The business has relationships with delivery partners Deliveroo, Just Eat and Uber Eats, as well as several brand extensions including a grocery sauce range, plus further innovations in the pipeline.