London hotel operator, glh has opened its very first Every branded hotel situated in Piccadilly. The hotel group's ambition is open 50 further hotels globally by the end of the decade.
The launch of Every Piccadilly will be followed by Hyde Park, Leicester Square and Bloomsbury, providing customers easy access to London’s top attractions, restaurants, bars and entertainment.
Every hotels is the result of a two year research, insight and customer feedback programme. Focusing on giving guests what they really want, and not what they never use, every hotels aims to meet the needs of the quality conscious business professional and savvy city explorer.
Features include: Modern, well equipped bedrooms designed around guests, with a Hypnos bed, rainfall shower, Smart TV and added touches like Nespresso coffee machines and complimentary soft drink mini bar.
Mike DeNoma, CEO of GLH, said, “We believe we conduct more research than anyone our size, we do this to help us better understand the modern traveller, who has a new set of expectations.
'We found Wi-Fi is now considered a given, alongside water and heating and we took this seriously. Increasingly many see it as a new human right and we don't believe hotels should charge for those.
'I’m proud to say our free, unlimited Wi-Fi at our Every hotel Piccadilly is not only the fastest in the hotel industry, but for now faster than any public space the world over.”
Richard Sofer, CEO every hotels, added, “What came out loud and clear was that guests wanted a great room with great tech, in a great location.
'What is really important to today's guests, regardless of whether they are travelling for business or pleasure - they don't want any hidden surprises, so not only is our Wi-Fi complimentary, but so are our mini-bars, nespresso machines, printing facilities and in room entertainment.'”