Development group, IM Properties has secured a new restaurant operator, London-based Gaucho, to the £30m redevelopment - 55 Colmore Row - in the heart of Birmingham’s business district.
Argentinian-themed Gaucho joins Alchemist at the development, which is due for completion this autumn, and will sit on the corner of Church Street and Colmore Row, with a dedicated entrance on Church Street opposite the proposed new entrance of the Grand Hotel.
Zeev Godik, Gaucho's founder, commented, 'We've been looking at Birmingham for some time but finding the right location was crucial. It had to look and feel right for the brand. All our restaurants are individual and we needed a space that enabled us to tell the story of Gaucho to the full and create a memorable experience for customers in the city.'
John Hammond, investment director at IM Properties, added 'Our ambition was to attract a top tier restaurant and when Gaucho approached us, we knew they ticked all our boxes for style, quality and vibrancy, paying the same attention to designing their restaurants as we have to creating one of the most prestigious business addresses in the area.
'We believe Gaucho significantly adds to the offering and will provide a real talking point in the city, becoming a place to go and be seen.'
Gaucho currently operates 17 restaurants, the majority being in London but the brand also has sites in Leeds, Manchester, and Bath.