The third episode in William Grant & Sons’ newly launched Trends Distilled podcast focuses on changing consumer expectations and how brands are pivoting to meet them.
After a change in focus to e-commerce during lockdown, David Abrahamovitch, CEO of Grind, coffee brand and coffee shop chain, is talking through the brand’s success of ‘Grind at Home’, the importance of a social media presence and provision of online services, as well as his thoughts on hospitality support.
Abrahamovitch signals the quick-actioned pivot that Grind was able to capitalise on. Speaking on this he said, 'We're shipping products all over the world and a lot of it to non-London locations in the UK. But they're discovering it because of our growing online presence and our growing Instagram account and things like that.
'I think as we come out of the pandemic, we're going to be able to group these kind of at home innovations into two categories, the things that got businesses through and then disappeared once restaurants were able to reopen and the things that were genuinely a permanent shift. And that will continue even once people are able to socialise again.'
Joining Abrahamovitch is host and broadcaster Tania Bryer, UK Hendrick’s Gin Brand Ambassador Sasha Filimonov, Tamara Lawson, Head of Strategic Planning William Grant & Sons, and Kaitlin Wilkes Back, Assistant Manager at The Blue Bar at The Berkeley Hotel.