Greggs launches Tasty by Greggs concept at Primark Birmingham

The world’s biggest and most Instagrammable Greggs, Tasty by Greggs, has opened in Primark’s flagship store in Birmingham.

Unlike any other Greggs, the neon-style cafe features a one-of-a-kind self-serve coffee cart, Sugar Strand Doughnut seating booths, flying Sausage Rolls and an Instagram area complete with a doughnut swing for customers to capture those Insta-worthy snaps.

Tasty by Greggs offers a varied menu of customer favourites including our classic Sausage Rolls, Bakes, Pizza, sweet treats, a range of freshly ground coffee and hot food-to-go.

Selfie-snapping Greggs' fans, who use the #GreggsandPrimark hashtag, will also have the chance to have their photos feature on our in-shop digital screens and on Greggs social media channels.

Customers busy shopping the five-floor mega store, which features an extensive fashion and home ware range, Smokey Barbers, the Primark Beauty Studio and Disney Cafe, will also be able to make Click + Collect orders via the Greggs App to skip the queues and enjoy a well-deserved break between grabbing bargains.