Fuller Smith & Turner to welcome new Retail Marketing Director

Fuller, Smith & Turner, the premium pubs and hotels business, has appointed Sam Bourke to the position of Retail Marketing Director. Sam will join the Fuller’s business on 28 November 2022.

Sam joins Fuller’s from her current role as Marketing Director at sushi and bento brand, Wasabi. She has a long pedigree in the licensed retail sector having previously held marketing roles at The Restaurant Group and ETM Group.

Sam is also a non-executive director of Wireless Social, the hospitality wi-fi and analytics specialists. She is highly regarded in the hospitality sector and is well-positioned to take Fuller’s existing brand, digital and in-pub marketing activity to the next level.

Simon Emeny, Chief Executive, said, “I’m delighted to welcome Sam to the team. She brings with her a wealth of knowledge of hospitality retail marketing and a laser-like focus on the consumer. She will be a great cultural fit and I’m excited to see how she develops our marketing in the coming months.”

Sam added, “I am thrilled to be joining Fuller’s Executive Team. Fuller’s has an incredible heritage, with a real commitment to giving its customers a distinctive and memorable experience.

'I am looking forward to bringing the true Fuller’s experience to life by transforming the way we engage with our customers as we innovate for the future. Fuller’s is a business I have long admired and I’m looking forward to being an integral part in the next stage of its history.”