Little Chef is to invest £20m in improvements to its roadside restaurant chain, including the launch of a new Good to Go deli brand.
The group is to overhaul its visual identity as part of its continuing plans to modernise the brand. The new branding will be rolled out across internal and external signage, menus, and the packaging for Little Chef’s new Good to Go range.
Little Chef currently operates 162 sites across the UK and serves 20 million customers each year.