We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies from this website.
what are cookies?

Waitrose reduces the prices of 200 products in £30m investment

Waitrose has cut prices on over 200 of its own-brand products as part of a £30 million investment aimed at providing better value for customers.

The upscale supermarket chain has decreased the prices of hundreds of products from its Essential and Duchy Organic brands by 8% on average, with dairy, fish, meat and poultry, ready meals and frozen lines reduced by an average of 10%.

Waitrose mentioned that these price reductions are just the beginning, with further cuts planned for the Spring.

Waitrose's Executive Director, James Bailey, said “This £30m investment in new lower prices demonstrates our continued commitment to offering our customers the best value for money without compromising our unique, high-quality food sourced to industry leading animal welfare standards.

“We’ve chosen to lower the prices of hundreds of popular products including fresh, frozen and store-cupboard staples, as well as meat and fish on our fresh food counters to make a real difference to our customers’ baskets.

“In addition to this investment in price we’re constantly looking at new ways to offer customers great value such as free coffee, money-off vouchers, and lowering prices when costs fall as inflation comes down.”

Recently, it was revealed that the owner of the supermarket chain, John Lewis Partnership, had reached a £125 million agreement to sell 11 of its stores to investment firm M&G.

The business will leaseback the supermarkets, which are predominantly located in the south of England, on 20-year inflation-linked contracts.

The deal comes as the partnership is looking to raise additional cash to fund its turnaround plan, which suffered a two-year setback due to inflationary pressures.