Staycity Aparthotels welcomes new development director

Staycity Aparthotels has announced Markus Beike as development director Germany & CEE, with a special focus on developing the brand in Germany, Austria and Eastern Europe.

Beike joins Staycity from CBRE Hotels where he was managing director for Northern & Eastern Europe. His 30-year career began with Steigenberger Hotels followed by assignments with Kempinski Hotels, Deutsche Bank, Arthur Andersen and Christie & Co.

Ggroup development director, Barry Hickey said, “Markus will be a great asset to our expanding development team. He has a wealth of experience in areas where we are keen to gain representation as part of our on-going European expansion as well as being extremely well known and respected in the property sector.'

Beike said, 'Staycity offers a simple alternative to a hotel with a lot more benefits. It’s the right product for today's business and leisure travellers. I am thrilled to support the development of the company in what will be new areas of expansion for the brand.”

Dublin-based Staycity Aparthotels is one of the fastest-growing aparthotel providers. Its well-equipped apartments are popular with both business and leisure travellers as an alternative to hotel accommodation.

Staycity operates over 3,000 apartments across 10 European cities including Birmingham, Dublin, Edinburgh, London, Paris and Marseille. This year will see new openings in Lyon, London Covent Garden and Manchester including the first of a new four-star deluxe brand.

Staycity Aparthotels intends to grow to 15,000 apartments by 2022, reinforcing its position as one of the leading aparthotel operators.