Britvic partners with UK field sales group

Britvic has selected Elevate Retail Solutions as its new field sales partner to operate its permanent field sales team in the important Licensed/On Trade channel. This covers the UK (excluding Ireland) across the Independent Free Trade for Dispense & Packaged incorporating the extensive Britvic portfolio.

Britvic’s Head of Outlet Contact, Mike Firman commented, “We already work with Elevate on our London Essence Company Premium Tonics & Sodas, I am delighted that we have extended our partnership to include our licensed Britvic businesses.”

Pete Hill, Britvic Outlet Contact Manager, commented, “We have operated field teams for many years and are excited at what Elevate can offer us in terms of strategy, channel expertise and unique people development through their affiliation with FieldStar. This will significantly strengthen our field operation and set us up now and into the future.”

Elevate Managing Director, Richard Finch said, “I am delighted we are extending our relationship with Britvic, who are such a big player in the FMCG industry.

'We are extremely excited at the prospect of developing a team through our long-standing association with Steve Radford MD of FieldStar. This will undoubtedly provide Britvic with competitive advantage and class-leading customer experience.”