Britvic-owned London Essence becomes fastest growing UK mixer brand

Premium mixer brand, The London Essence Co has experienced exponential growth across the UK retail and hospitality in the last twelve months, making it the fastest growing mixer company here.

The brand’s RSV is now £15m in the UK, cementing its position as the leading challenger in the premium mixers market. London Essence has also been voted No. 2 Top Trending Mixer by the World’s Best Bars this year and No. 4 best selling mixer.

When consuming premium mixers at home, London Essence takes 5% share of the premium mixer category and has the highest ever brand awareness with a 52% increase in brand penetration within the last year and a retail sales value of £5m.

Within hospitality, the last twelve months has seen the sales value of London Essence increase to £9.3m with 64% growth year on year. This has been fuelled by the launch of its Freshly Infused premium mixers on dispense which is now pouring in over 1,000 hospitality outlets.

UK Head of Marketing at The London Essence Co., Melanie Ginsberg, spoke, “We’re thrilled to announce The London Essence Co.’s strong growth figures within both retail and hospitality.

'It’s been great to discover that consumers are still looking to enjoy an elevated experience both at home and out of home, despite the environmental challenges.

'Looking forward, we have exciting plans for the rest of 2023. We will continue to build our elevated brand credentials to help our trade partners drive category growth, whilst ramping up our deployment of Freshly Infused, our premium mixing dispense platform, delivering elevated mixed drinks and solus serves.

'This, alongside our summer programme of events, digital media and branded activations in both retail and hospitality, will deliver a truly elevated summer season for London Essence.