Creams to reach 100th site with three London openings

Creams, the UK’s leading dessert cafe brand, is continuing its nationwide expansion with the opening of three new dessert cafés in London, bringing its portfolio up to an impressive 100 sites. The three new sites include Marble Arch, King’s Cross and Royal Wharf.

The 1,580 square foot King’s Cross site has opened has 52 covers, and is spread across the ground floor and a mezzanine,

Creams Café Marble Arch, opening its doors on Edgware Road on 15 October, is a 3,045 square foot site with 82 covers over two floors, including an outdoor terrace.

The Royal Wharf Creams will be opening on 15 November will have 56 covers across a 1,678 square foot space, including an outdoor terrace.

Each site will offer all of Creams’ signature serves, from sundaes made with gelato from the brand’s own factory in London, as well as waffles, cookie dough desserts and crepes. Recent additions to the Creams menu include a cookie-dough stuffed waffle, a poke bowl, and popcorn chicken waffle bites (a UK first), alongside a selection of vegan and gluten-free choices.

CEO Adam Mani said, “To have reached our 100th store is a momentous achievement, particularly given how challenging the last 18 months have been. It’s a true testament to the hard work of the entire Creams Café family that we have been able to continue to expand, bringing our delicious desserts to more and more people across the UK.”

All sites have been designed by Nest Studios with interiors inspired by skateboard culture and utilising raw materials and modular design techniques. BMX bikes, skateboards, neon signage and graffiti create fun and vibrant spaces that reflect the brand’s flamboyant desserts.